Product Description
Mascara in as pure a formula as you can buy. Based on clay and iron oxides, we leave out the lacquer, shellac and alcohol. This heavenly mascara lengthens lashes to their longest, without heavy clumps. Its water resistant, but not waterproof. Gentle, easily removed. Excellent for sensitive eyes
Colorgirl @ 2:46 pm
As a makeup artist, I have a lot of experience with many different makeup products. Some years ago, I started out using only natural cosmetics which were not easy to find back in the day. However, I managed to find enough to keep me busy.
After a while I went back to wearing mainstream makeup because I could not find natural makeup products that performed like I needed them to. However, I greatly reduced my makeup wearing time to only one or two days a week just to keep it at a minimum.
As time has progressed, I have been concerned about the chemical smell of many of the lines of mascara that I have been used to using. I used to be able to use almost any drugstore mascara, but I found the formulas changing so much that I was unable to wear most things from the drugstore as far as mascara goes.
When I was given an opportunity to try out Ecco Bella Brown Mascara, I was very excited but not optimistic on expected performance.
The tube of mascara is very well designed. There is a little mirror embedded in the side of the mascara for ease of application. That is a nice feature. I am not sure how it is going to wear in my purse, however, I will update as my experience continues with it.
The tube is clear with the brown mascara showing through the container. The label reads ECCO BELLA FLOWERCOLOR. There is a gold cap on top. There is .38oz/11g or product in the tube.
What I did not like about it is that the plastic shrink wrap around the tube is what contains the information such as content, ingredients, etc. In order to get into the tube, you have to peel the wrapping off, thus the information is easy to lose.
Here are the ingredients:
Purified water,carnauba wax, palmitric acid (from palm oil), clay, methylparaben, propylparaben, iron oxide.
PERFORMANCE:
I did side by side comparison tests with several mascaras.
I used Lancome Definicils, MAC Zoomlash, and MAC Fibrerich Lash on one eye (several sessions of comparison- not all at once- HAHA). Then I wore the Ecco Bella on the other eye.
In all fairness, I did not have any brown to compare it with at the moment, but each of the other brands were black- that is already one count against the Ecco Bella, because brown tends to be less impressive on the eye than black is.
However, I was pleasantly surprised at the results. The brown Ecco Bella held its own very well. The application was smooth and very good competition with the other mascaras. There was not quite as much dramatic difference in the lashes, but in all fairness they were so close that it really was hard to see the difference.
The only difference was that the Ecco Bella was just a little tiny bit softer look than the MAC.
So far, I have had no problems with flaking, crumbling, smearing, or irritation, which is a good sign. The real test will be if I get runny eyes, how it will wear. So far, it is an excellent contender, but again, it does come off a little more easily with water than the others. This could be a problem for someone with allergies.
Because I did not want to lose the shrink wrap (which has all of the important details about the product on it) I wanted to write this review now. I will update my review with further observations as they become available to me.
So far I am impressed with the overall natural basis of this product and how well it performs against some of my favorite brands. What I found refreshing was that the aroma of the mascara was reminiscent of the way that mascara used to smell when I used it some years ago. A very clean smell compared to the chemical odors of today’s products.
K. Kraus @ 4:34 pm
I received this mascara in brown, and I have mixed feelings. On the one hand, it didn’t flake one bit, which is wonderful. I have a allergies and tend to rub my eyes, and it stayed on beautifully. On the other hand, it didn’t do what I expect a mascara to do. It didn’t thicken my lashes at all. It lengthened them a little bit, but they still look very thin. If you’re looking for a natural look, or maybe you’re a blonde who just wants some color to make your blonde lashes show up better, this would be okay.
Footnote: After another full day of wearing this mascara, I’d like to up my rating to 3 stars, but the site’s not letting me. I’ll just put it into words. This mascara’s staying power makes up for its lack of thickening. It simply does not flake! Maybe it’s just fresher than other mascaras I’ve used, but it I don’t think that’s it. No brand new mascara I’ve ever worn is this flake-resistant.
J. Fuchs @ 5:44 pm
The best thing about this mascara is that the Cosmetic Safety Database lists it as one of the safest mascaras on the market. Also on the plus side is that the mascara itself looks really pretty and natural, definitely darker than no mascara at all, but considerably lighter than the black, curling, lengthening mascaras that I am used to (e.g., Chanel Extreme Lash or Prescriptives False Eyelashes). Those latter type of mascaras also tend to do a lot of the work for you when you put them on, that is you don’t have to work terribly hard to coat your lashes and you don’t need any kind of curler. It definitely takes longer to put the Ecco Bella on, and you can’t get a dramatic look even if you try. It looks more like you have lashes that have been dyed fairly dark and it doesn’t look like you’re wearing mascara. It’s a really pretty and natural look and I quite like it for daytime as well as casual evenings especially given its low toxicity. For those big evenings out, however, there will still be a place in my makeup drawer for dark, dramatic mascara.
Maries @ 6:47 pm
This is an OK mascara, but not as good as some others that are similar in price.
First, the good: I love the little mirror built into the side of the tube. That’s a great feature. I also like the color – dark brown, not too light or fake looking. I have dark hair and eyes, and it looked as good as black.
The not so good: I didn’t think it went on as smoothly as other mascaras. It caused my lashes to stick together, and I had to use a lash brush to separate them so they didn’t look clumpy. I tried applying it out of the bottle and wiping off the brush first, but either way it didn’t separate well as it went on. However, once I used the lash brush, it ended up looking very nice and natural, sort of feathery (no clumps). It also wasn’t entirely smudge-proof, although the smudging was pretty minimal.
Overall I probably would not purchase this mascara, since I know of other brands at the same price that go on much more smoothly and don’t require using a lash brush.
K. Hill @ 7:31 pm
Pros: The bottle for this product is the neatest thing. It has a mirror on the side so that you can apply mascara any time. It’s a really cool yet simple idea. The product itself left my lashes soft to the touch.
Cons: I didn’t feel that it made my lashes as long or as thick as I like them to look. I also prefer black mascara but thought I would give this a try. This color would probably only work on someone with blond or very fair lashes. Otherwise, the color lacks impact.